Privacy Policy

1. Introduction

● Who We Are: Live Wire (“Live Wire,” “we,” “us,” or “our”) provides an AI-powered communication platform offering voice, text, and email automation for sales, marketing, and customer support, serving industries including insurance, financial services, and healthcare.

● Purpose of the Policy: This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our platform, website, and related services (“Services”). We are committed to protecting your privacy and ensuring transparency.

● Applicability: This Policy applies to all users, customers, and visitors of our Services, including end-users, partners, resellers, and their clients. Please read it carefully to understand our practices.

2. Information We Collect

● Information Provided by Users/Customers:
  ○ Account registration details (name, email, company, phone)
  ○ Billing and payment information
  ○ Communications and correspondence with Live Wire
  ○ Content uploaded, transmitted, or generated via the Service (including audio recordings, text transcripts, leads, contacts, and customer information)
  ○ Consents and authorizations (e.g., for voice cloning, data processing, HIPAA-related consents)

● Information Collected Automatically:
  ○ Device and usage data (IP address, browser type, device identifiers)
  ○ Log files and session data
  ○ Cookies, web beacons, and similar tracking technologies
  ○ Interaction history with our Service

● Information from Third Parties:
○ Data imported from integrated third-party platforms (e.g., CRM, telephony, email systems)
○ Information from partners, resellers, or affiliates (where permitted by law)

● Cookies and Tracking Technologies: We use cookies and similar technologies to enable essential platform functionality, such as keeping you logged in and personalizing your experience. We do not use cookies for advertising or from advertisers.

  ○ Authentication & Session Cookies: Help us recognize you when you log in and navigate our Services.
  ○ Performance & Service Improvement: Used to understand usage patterns and improve our Services (not for cross-site advertising).
  ○ Affiliate/Reseller Cookies: If you click on a reseller or affiliate link, we place a cookie to track the referral. These cookies expire within 30 days and are not used for any other purpose.

● You may control cookies through your browser settings, but some features may not work if cookies are disabled.

3. How We Use Information

● Providing and Improving the Service: To deliver, maintain, and enhance our platform’s features and security.

● AI Processing and Automation: To enable automated voice, text, and email communications, lead qualification, and customer support, including training and refining our AI models (in anonymized/aggregated form unless you opt out).

● Communications and Support: To respond to your requests, provide customer support, and notify you of updates or service issues.

● Marketing (if applicable): To send you information about our Services, events, or partner offerings (you may opt out at any time).

● Analytics and Reporting: To analyze trends, usage, and improve user experience.

● Compliance with Legal Obligations: To comply with laws and regulations (such as HIPAA, GLBA, insurance marketing laws, TCPA, GDPR, CCPA/CPRA), respond to lawful requests, and enforce our Terms.

4. Legal Bases for Processing (GDPR)

● Where required by law (e.g., GDPR in the EU/UK), we process your personal data on the following legal bases:

● Consent: Where you give us permission (e.g., for marketing or voice cloning).
● Contractual Necessity: To perform our contract with you (e.g., providing the Service).
● Legitimate Interests: To operate and improve our business, prevent fraud, and ensure network security.
● Legal Obligations: To comply with applicable law and regulatory requirements.

5. How We Share Information

● Sub-Processors and Service Providers: We use trusted third-party providers (e.g., hosting, analytics, payment processing, telephony, AI processing) who may access data only to perform services on our behalf and under contractual confidentiality and security obligations.

● CRM, Telephony, and Integrations: At your direction, we may share information with your integrated platforms and partners.

● Legal and Regulatory Disclosures: We may disclose data if required by law, regulation, or valid legal process, or to protect the rights, property, or safety of Live Wire, our users, or the public.

● Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction, subject to standard confidentiality safeguards.

● We do not sell your personal data to advertisers or share it with third parties for their independent marketing purposes. Data may be shared only with trusted service providers under contract to help us operate the Service (such as hosting, analytics, payment processing, or telephony providers), or at your direction (for integrations), or as required by law. We require all service providers to adhere to strict confidentiality and security obligations.

6. Data Retention

● Retention Periods: We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

● Account Data: Account and customer data is retained for the duration of your relationship with Live Wire and for a reasonable period thereafter to comply with legal, accounting, or contractual obligations.

● Call, Text, and Email Data: Communications, recordings, transcripts, and related metadata may be retained to provide the Service, support compliance obligations, resolve disputes, and improve our AI systems, subject to applicable law.

● Deletion Requests: Upon verified request and subject to legal requirements, we will delete or anonymize personal data in accordance with this Policy and our Terms of Service.

7. Data Security

● Security Measures: We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

● Encryption: Data is protected using industry-standard encryption methods both in transit and at rest where appropriate.

● Access Controls: Access to personal data is restricted to authorized personnel who require it for legitimate business purposes.

● No Absolute Security Guarantee: While we strive to protect your information, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

● Access and Correction: You may request access to, correction of, or deletion of your personal information, subject to applicable law.

● Opt-Out of Marketing: You may opt out of marketing communications at any time by following the unsubscribe instructions or contacting us.

● Data Portability: Where required by law, you may request a copy of your personal data in a structured, commonly used, and machine-readable format.

● Restriction and Objection: You may request restriction of processing or object to certain processing activities, where permitted by law.

● Exercising Rights: To exercise your privacy rights, contact us at [email protected]. We will respond in accordance with applicable legal requirements.

9. International Data Transfers

● Cross-Border Processing: Your information may be processed and stored in the United States or other countries where Live Wire or its service providers operate.

● Safeguards: Where required, we use appropriate safeguards such as standard contractual clauses or other lawful mechanisms to protect personal data transferred internationally.

● Consent to Transfer: By using the Service, you acknowledge and consent to the transfer of your information to countries that may have different data protection laws than your jurisdiction.

10. Children’s Privacy

● No Collection from Children: Our Services are not intended for use by children under the age of 13 (or under 16 where required by law).

● No Knowing Collection: We do not knowingly collect personal information from children. If we become aware that personal data of a child has been collected without proper consent, we will take steps to delete it promptly.

● Parental Requests: Parents or guardians who believe their child has provided personal information to Live Wire may contact us at [email protected].

11. California Privacy Rights (CCPA / CPRA)

● Scope: This section applies to California residents as defined under the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”).

● Categories of Personal Information Collected: We may collect identifiers, commercial information, internet activity, audio information (such as call recordings), and other categories described in this Policy.

● Rights of California Residents:
  ○ Right to Know: You have the right to request information about the categories and specific pieces of personal information we collect, use, and disclose.
  ○ Right to Delete: You may request deletion of personal information, subject to legal exceptions.
  ○ Right to Correct: You may request correction of inaccurate personal information.
  ○ Right to Opt-Out: We do not sell or share personal information for cross-context behavioral advertising.
  ○ Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights.

● Submitting Requests: California residents may submit requests by contacting [email protected]. We will verify requests as required by law.

12. Other U.S. State Privacy Rights

● State-Specific Rights: Residents of other U.S. states with privacy laws (such as Virginia, Colorado, Connecticut, and Utah) may have similar rights regarding access, deletion, correction, and opt-out of certain data processing activities.

● Exercising State Rights: Requests may be submitted by contacting [email protected], and we will respond in accordance with applicable law.

13. HIPAA and Sensitive Information

● Healthcare Data: If you use the Service in a manner that involves protected health information (“PHI”), Live Wire may act as a service provider or business associate as defined by HIPAA.

● Business Associate Agreement: Where required, a Business Associate Agreement (“BAA”) will govern the handling of PHI.

● Sensitive Personal Information: We process sensitive information only as necessary to provide the Service and in compliance with applicable laws.

14. Changes to This Privacy Policy

● Policy Updates: Live Wire may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations.

● Notice of Changes: If we make material changes, we will provide notice through the Service, by email, or by other reasonable means.

● Effective Date: Continued use of the Service after changes become effective constitutes acceptance of the updated Policy.

15. Contact Information

● How to Contact Us: If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: [email protected]
Address: 400 Chesterfield Center, Chesterfield MO 63017

Testimonials

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